Where short links earn their keep
Social posts & bios
Character limits and messy UTM-laden URLs don't mix. A short link keeps posts readable and lets you count clicks per platform.
Newsletters & email
Clean links look better in plain-text email, survive line-wrapping, and give you click data even when your email platform's tracking is blocked.
Print & packaging
Nobody types a 140-character URL off a flyer. A short, readable slug — or a QR code — actually gets used. And because destinations are editable, printed links never go stale.
Podcasts & video
"Check the link in the description" works a lot better when the link is also speakable: website-shortner-dot-link slash show.
Docs & support
Point stable short links at help articles. When the docs move, update the destination once instead of chasing down every place the old URL was shared.
Events
Registration pages, schedules, slides, feedback forms — one short link per thing, shown on a screen people can actually copy from.